pk aidoo,
experince architect

an experience architect translating human psychology into intuitive design

an experience architect translating human psychology into intuitive design

With a foundation in visual arts and product design, I approach challenges by first breaking systems down to their fundamentals before thoughtfully rebuilding them.

My design philosophy centers on finding rhythms and connections within disparate elements, then orchestrating them into experiences that feel intuitive and meaningful to the people who engage with them.

With a foundation in visual arts and product design, I approach challenges by first breaking systems down to their fundamentals before thoughtfully rebuilding them.

My design philosophy centers on finding rhythms and connections within disparate elements, then orchestrating them into experiences that feel intuitive and meaningful to the people who engage with them.

Whether I'm crafting digital experiences, mentoring emerging talent, or analyzing football tactics, I apply this same obsessive attention to pattern and flow throughout my work.

Whether I'm crafting digital experiences, mentoring emerging talent, or analyzing football tactics, I apply this same obsessive attention to pattern and flow throughout my work.

Portfolio

LinkedIn

The Nurubian

Mail

Selected experience

Selected experience

Ownr

Ownr

2023 - Present

Supported product validation as-well-as market it, and collaborated with various leader stakeholders and external partner to develop processes and solutions.

The Nurubian

The Nurubian

2023 - Present

RBCx

RBCx

2020 - Present

Huge Inc

Huge Inc

2016 — 2020

Selected work

Selected work

The Nurubian

The Nurubian

Visit Site

A publication for the globally curious. Brand, art direction, and User Experience for a library of essays, audio, and image work on borderless thinking.

Sonder

Sonder

Visit Site

See the career beneath your resume. A reading instrument that renders a resume as five developmental dimensions, stress-tested against the industry the work was done in.

Ama

Ama

Visit Site

A quiet room for thinking. Three voices, no accounts, your work stays in your browser. Built because most note-taking apps confuse organizing with thinking.

Journals

Journals

Private

A purpose-built editorial CMS for The Nurubian magazine that sits on top of Notion. Writers and editors get a real journalism workspace; Notion stays as the system of record but nobody has to live inside it.

Drop a line and say hello.

Get in touch.