pk aidoo, art director & experience designer
I'm PK, a generalist designer
I direct how a brand looks and feels, then build the experience systems that hold it together.
Most publications treat culture as content to deliver. This one treats it as living wisdom. Brand, A.I. art direction, and a platform built audio-first, for people whose identity spans more than one place.
A career-parsing tool with confidence scoring and honest degradation when it doesn't have enough signal. Live, try it yourself.
Enso turns a team's scattered documents into a single searchable drive with a grounded chat assistant on top. Documents auto-classify as they're ingested, so the space organizes itself without anyone filing anything. The assistant answers in natural language and cites the exact source behind every response. Built first for a real client, Paramount Love.
Teshie Journal
Teshie Journal; the editorial and social-publishing engine inside Teshie, the intranet I architected for the Nurubian's newsroom. Writers draft, editors review, and a AI assisted pipeline researches news and drafts on-brand social posts, with nothing publishing until a human approves it. I architected the system; Claude Code implemented it.
Art direction for an intimacy and sexuality education brand for high-achieving women. A generated-imagery world that renders a delicate subject with warmth and confidence, where the category usually turns clinical or crude.
2023 - Present
Assisted in the product go-to-market for a business registration platform, working across leadership and development, and product partners to shape the processes and solutions behind it.
2023 - Present
2020 - Present
2016 — 2020