pk aidoo,
experience architect

I'm PK, a product designer based in Toronto.

I build the systems behind the experience, not just the screen.

I'm a designer who works at the level of structure: how a thing should behave, what it knows, where the logic lives. I design that, then build it, increasingly on AI pipelines of my own. The through line is always the same. Find the order under the problem, make it effortless for the people who use it.

I'm a designer who works at the level of structure: how a thing should behave, what it knows, where the logic lives. I design that, then build it, increasingly on AI pipelines of my own. The through line is always the same. Find the order under the problem, make it effortless for the people who use it.

Selected work

Selected work

Teshie

Teshie

Private

An invitation-only digital campus for a distributed writing community. Single sign-on across four tools, a realtime newsroom with audio huddles, and a campus AI that runs on a session snapshot. Designed and built end to end.

Sonder

Sonder

Most resumes flatten a career into job titles. Sonder reads the career beneath it, rendering work as five developmental dimensions and stress-testing them against the industry it was done in.

A quiet room for thinking. Three voices, no accounts, your work never leaves your browser. Built because most note apps confuse organizing with thinking.

The Nurubian

The Nurubian

Most publications treat culture as content to deliver. This one treats it as living wisdom. Brand, art direction, and a platform built audio-first, for people whose identity spans more than one place.

Selected experience

Selected experience

Ownr

Ownr

2023 - Present

Led product validation and go-to-market for a business registration platform, working across leadership and external partners to shape the processes and solutions behind it.

The Nurubian

The Nurubian

2023 - Present

RBCx

RBCx

2020 - Present

Huge Inc

Huge Inc

2016 — 2020

Drop a line and say hello.