pk aidoo, art director & experience designer
I'm PK, an art director and experience designer
I direct how a brand looks and feels, then build the systems that hold it together.
Most publications treat culture as content to deliver. This one treats it as living wisdom. Brand, A.I. art direction, and a platform built audio-first, for people whose identity spans more than one place.
Most resumes flatten a career into job titles. Sonder reads the career beneath it, rendering work as five developmental dimensions and stress-testing them against the industry it was done in.
Art direction for an intimacy and sexuality education brand for high-achieving women. A generated-imagery world that renders a delicate subject with warmth and confidence, where the category usually turns clinical or crude.
2023 - Present
Led product validation and go-to-market for a business registration platform, working across leadership and external partners to shape the processes and solutions behind it.
2023 - Present
2020 - Present
2016 — 2020