pk aidoo,
experince architect

an experience architect translating human psychology into intuitive design

an experience architect translating human psychology into intuitive design

With a foundation in visual arts and product design, I approach challenges by first breaking systems down to their fundamentals before thoughtfully rebuilding them.

My design philosophy centers on finding rhythms and connections within disparate elements, then orchestrating them into experiences that feel intuitive and meaningful to the people who engage with them.

With a foundation in visual arts and product design, I approach challenges by first breaking systems down to their fundamentals before thoughtfully rebuilding them.

My design philosophy centers on finding rhythms and connections within disparate elements, then orchestrating them into experiences that feel intuitive and meaningful to the people who engage with them.

Whether I'm crafting digital experiences, mentoring emerging talent, or analyzing football tactics, I apply this same obsessive attention to pattern and flow throughout my work.

Whether I'm crafting digital experiences, mentoring emerging talent, or analyzing football tactics, I apply this same obsessive attention to pattern and flow throughout my work.

Selected experience

Selected experience

Ownr

Ownr

2023 - Present

Supported product validation as-well-as market it, and collaborated with various leader stakeholders and external partner to develop processes and solutions.

The Nurubian

The Nurubian

2023 - Present

RBCx

RBCx

2020 - Present

Huge Inc

Huge Inc

2016 — 2020

Selected work

Selected work

The Nurubian

The Nurubian

A publication for the globally curious. Brand, art direction, and User Experience for a library of essays, audio, and image work on borderless thinking.

Sonder

Sonder

See the career beneath your resume. A reading instrument that renders a resume as five developmental dimensions, stress-tested against the industry the work was done in.

A quiet room for thinking. Three voices, no accounts, your work stays in your browser. Built because most note-taking apps confuse organizing with thinking.

Drop a line and say hello.